On February 25, 2026, Samsung hosted its Unpacked event in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series. The event was streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
The launch marks what Samsung describes as a new phase in the era of artificial intelligence, with the company highlighting that intelligence is becoming more personal and adaptive. According to Samsung, “Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI1 feel seamlessly integrated from the moment it’s in hand.”
Samsung said attendees could reserve devices ahead of time to receive credits or enter for a chance to win a gift card. The company also offered additional savings through trade-in programs or credits without trade-ins when reserving and pre-ordering on Samsung.com.
The company encouraged users to register at samsung.com/unpacked for teasers, trailers, updates, and access to exclusive benefits related to the event.
A full replay of the Unpacked event is available online for those who missed the live stream.
